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While aspiring to mirror its wine industry counterparts’ success and empower small growers to compete in an increasingly challenging marketplace, it is unclear whether a critical mass of consumers is willing to pay a premium price for appellation-containing cannabis or what impact federal marijuana legalization will have on state-based cannabis certification.
To differentiate superior product, command higher prices, and create regional unity, California launched a marijuana “appellation of origin” program validating sun-grown cannabis’ geographical origin and production methods with a protective designation.
While aspiring to mirror its wine industry counterparts’ success and empower small growers to compete in an increasingly challenging marketplace, it is unclear whether a critical mass of consumers is willing to pay a premium price for appellation-containing cannabis or what impact federal marijuana legalization will have on state-based cannabis certification.
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